Ike's Bytes: Go Hard or Go Home

Welcome back to Ike’s Bytes – The Science Behind the Bite.

In this episode, Mike Iaconelli sits down with Berkley’s lead hard bait designer, Dan Spengler, to break down the science, engineering, and creativity behind designing hard baits that actually catch fish.

From crankbaits to jerkbaits, we’re diving deep into what makes a bait perform the way it does — including action, buoyancy, bill design, weight distribution, and sound.

If you’ve ever wondered:

• Why some hard baits get more bites than others

• How Berkley designs baits from concept to production

• What small details make a huge difference underwater

This episode gives you an exclusive behind-the-scenes look at how hard baits are created and perfected.

Whether you’re a weekend angler or a tournament fisherman, this episode will change the way you look at every hard bait in your tackle box.

 Don’t forget to like, comment, and subscribe for more episodes as Ike continues to explore the technology and science behind Berkley’s best products.